Our Team
Our Team
Our Team
Our Team
"Elite sport, now that's interesting!"
It really is. Members of our team have been fortunate enough to work within elite sport all around the world, supporting professional athletes, World and Olympic champions, coaches, senior leaders and multidisciplinary teams. This experience has shaped the way in which we understand how humans respond under pressure, what helps individuals and teams to thrive in high-stakes environments and what it takes to build and sustain a culture of high performance. We bring these insights into the work we do with leaders and organisations in every industry.
"Elite sport, now that's interesting!"
It really is. Members of our team have been fortunate enough to work within elite sport all around the world, supporting professional athletes, World and Olympic champions, coaches, senior leaders and multidisciplinary teams. This experience has shaped the way in which we understand how humans respond under pressure, what helps individuals and teams to thrive in high-stakes environments and what it takes to build and sustain a culture of high performance. We bring these insights into the work we do with leaders and organisations in every industry.
''Yes, but business is different?''
That’s true. However, our experience tells us that the fundamentals of human behaviour tend to play out in similar ways. We recognise the clear differences between the world of elite sport and the realities of business. Our team blends expertise in sport and performance psychology with significant lived experience of corporate environments and the specific constraints and challenges they bring. This combination allows us to leverage the principles that drive high performance and apply them across a wide range of business sectors.
Our Team
Helping organisations perform with clarity, collaboration and wellbeing backed by psychological expertise and real-world leadership experience.
Dr. Cherrie Daley
Founder & Partner
Cherrie is a Chartered Psychologist & Associate Fellow of the British Psychological Society (AFBPsS) with two decades of experience in elite sport, including roles at the English Institute of Sport, Rugby Football Union (RFU), British Swimming, Manchester City FC and as a Director with the global City Football Group.
She has led high-performing teams and supported athletes and leaders at the highest levels, bringing a unique perspective on what influences performance.
Cherrie has served at board level as an independent non-executive Director (INED) and continues psychology advisory work for sports organisations including the Premier League and UK Sport. Cherrie partners with organisations across the public and private sector, focusing on the development of senior leadership, culture, talent and high performing teams.
Dr. Cherrie Daley
Founder & Partner
Cherrie is a Chartered Psychologist & Associate Fellow of the British Psychological Society (AFBPsS) with two decades of experience in elite sport, including roles at the English Institute of Sport, Rugby Football Union (RFU), British Swimming, Manchester City FC and as a Director with the global City Football Group.
She has led high-performing teams and supported athletes and leaders at the highest levels, bringing a unique perspective on what influences performance.
Cherrie has served at board level as an independent non-executive Director (INED) and continues psychology advisory work for sports organisations including the Premier League and UK Sport. Cherrie partners with organisations across the public and private sector, focusing on the development of senior leadership, culture, talent and high performing teams.
Dr. Cherrie Daley
Founder & Partner
Cherrie is a Chartered Psychologist & Associate Fellow of the British Psychological Society (AFBPsS) with two decades of experience in elite sport, including roles at the English Institute of Sport, Rugby Football Union (RFU), British Swimming, Manchester City FC and as a Director with the global City Football Group.
She has led high-performing teams and supported athletes and leaders at the highest levels, bringing a unique perspective on what influences performance.
Cherrie has served at board level as an independent non-executive Director (INED) and continues psychology advisory work for sports organisations including the Premier League and UK Sport. Cherrie partners with organisations across the public and private sector, focusing on the development of senior leadership, culture, talent and high performing teams.
Dr. Cherrie Daley
Founder & Partner
Cherrie is a Chartered Psychologist & Associate Fellow of the British Psychological Society (AFBPsS) with two decades of experience in elite sport, including roles at the English Institute of Sport, Rugby Football Union (RFU), British Swimming, Manchester City FC and as a Director with the global City Football Group.
She has led high-performing teams and supported athletes and leaders at the highest levels, bringing a unique perspective on what influences performance.
Cherrie has served at board level as an independent non-executive Director (INED) and continues psychology advisory work for sports organisations including the Premier League and UK Sport. Cherrie partners with organisations across the public and private sector, focusing on the development of senior leadership, culture, talent and high performing teams.
Kathryn Stringer
Partner
Kathryn brings more than 20 years of experience from her career at Accenture, followed by several years of operating as an independent Business Consultant for SME and founder-led businesses. She combines strong financial and commercial acumen with a deep understanding of people and business dynamics, and is a registered CGMA member.
She has extensive transition and project experience within multi-disciplinary teams working on acquisitions, transformation and outsourcing projects.
Kathryn has operated in varying corporate and local cultures, having lived abroad when working in continental Europe and South Africa. She has led teams to design and deliver global L&D programs and in her work as an Executive Coach with leaders, she is passionate about supporting her clients to identify what really matters to enhance their individual performance and thrive in their roles.
Kathryn Stringer
Partner
Kathryn brings more than 20 years of experience from her career at Accenture, followed by several years of operating as an independent Business Consultant for SME and founder-led businesses. She combines strong financial and commercial acumen with a deep understanding of people and business dynamics, and is a registered CGMA member.
She has extensive transition and project experience within multi-disciplinary teams working on acquisitions, transformation and outsourcing projects.
Kathryn has operated in varying corporate and local cultures, having lived abroad when working in continental Europe and South Africa. She has led teams to design and deliver global L&D programs and in her work as an Executive Coach with leaders, she is passionate about supporting her clients to identify what really matters to enhance their individual performance and thrive in their roles.
Kathryn Stringer
Partner
Kathryn brings more than 20 years of experience from her career at Accenture, followed by several years of operating as an independent Business Consultant for SME and founder-led businesses. She combines strong financial and commercial acumen with a deep understanding of people and business dynamics, and is a registered CGMA member.
She has extensive transition and project experience within multi-disciplinary teams working on acquisitions, transformation and outsourcing projects.
Kathryn has operated in varying corporate and local cultures, having lived abroad when working in continental Europe and South Africa. She has led teams to design and deliver global L&D programs and in her work as an Executive Coach with leaders, she is passionate about supporting her clients to identify what really matters to enhance their individual performance and thrive in their roles.
Kathryn Stringer
Partner
Kathryn brings more than 20 years of experience from her career at Accenture, followed by several years of operating as an independent Business Consultant for SME and founder-led businesses. She combines strong financial and commercial acumen with a deep understanding of people and business dynamics, and is a registered CGMA member.
She has extensive transition and project experience within multi-disciplinary teams working on acquisitions, transformation and outsourcing projects.
Kathryn has operated in varying corporate and local cultures, having lived abroad when working in continental Europe and South Africa. She has led teams to design and deliver global L&D programs and in her work as an Executive Coach with leaders, she is passionate about supporting her clients to identify what really matters to enhance their individual performance and thrive in their roles.
Dr. Lorraine O'Malley
Senior Performance Psychologist
Lorraine is an HCPC-registered Sport and Performance Psychologist who works with corporate leaders, teams, and senior executives to enhance performance in high-pressure environments. She translates principles from elite sport into practical, evidence-based strategies that strengthen leadership effectiveness, resilience, decision-making, and wellbeing.
Lorraine has extensive experience across elite sport, having held performance psychology roles in rugby, professional football, and Olympic programmes, including Manchester City Women and the wider City Football Group.
With a PhD focused on interpersonal relationships, she is highly experienced in supporting individuals, teams, and senior leaders up to C-suite level to optimise performance, communication, and culture. She plays a key role within the Brave Moves team, bringing world-class performance insight directly into organisational settings.
On the sports side, Lorraine is currently engaged as the Performance Psychologist for GB and England Hockey as they prepare for the Los Angeles Olympic Games.
Dr. Lorraine O'Malley
Senior Performance Psychologist
Lorraine is an HCPC-registered Sport and Performance Psychologist who works with corporate leaders, teams, and senior executives to enhance performance in high-pressure environments. She translates principles from elite sport into practical, evidence-based strategies that strengthen leadership effectiveness, resilience, decision-making, and wellbeing.
Lorraine has extensive experience across elite sport, having held performance psychology roles in rugby, professional football, and Olympic programmes, including Manchester City Women and the wider City Football Group.
With a PhD focused on interpersonal relationships, she is highly experienced in supporting individuals, teams, and senior leaders up to C-suite level to optimise performance, communication, and culture. She plays a key role within the Brave Moves team, bringing world-class performance insight directly into organisational settings.
On the sports side, Lorraine is currently engaged as the Performance Psychologist for GB and England Hockey as they prepare for the Los Angeles Olympic Games.
Dr. Lorraine O'Malley
Senior Performance Psychologist
Lorraine is an HCPC-registered Sport and Performance Psychologist who works with corporate leaders, teams, and senior executives to enhance performance in high-pressure environments. She translates principles from elite sport into practical, evidence-based strategies that strengthen leadership effectiveness, resilience, decision-making, and wellbeing.
Lorraine has extensive experience across elite sport, having held performance psychology roles in rugby, professional football, and Olympic programmes, including Manchester City Women and the wider City Football Group.
With a PhD focused on interpersonal relationships, she is highly experienced in supporting individuals, teams, and senior leaders up to C-suite level to optimise performance, communication, and culture. She plays a key role within the Brave Moves team, bringing world-class performance insight directly into organisational settings.
On the sports side, Lorraine is currently engaged as the Performance Psychologist for GB and England Hockey as they prepare for the Los Angeles Olympic Games.
Dr. Lorraine O'Malley
Senior Performance Psychologist
Lorraine is an HCPC-registered Sport and Performance Psychologist who works with corporate leaders, teams, and senior executives to enhance performance in high-pressure environments. She translates principles from elite sport into practical, evidence-based strategies that strengthen leadership effectiveness, resilience, decision-making, and wellbeing.
Lorraine has extensive experience across elite sport, having held performance psychology roles in rugby, professional football, and Olympic programmes, including Manchester City Women and the wider City Football Group.
With a PhD focused on interpersonal relationships, she is highly experienced in supporting individuals, teams, and senior leaders up to C-suite level to optimise performance, communication, and culture. She plays a key role within the Brave Moves team, bringing world-class performance insight directly into organisational settings.
On the sports side, Lorraine is currently engaged as the Performance Psychologist for GB and England Hockey as they prepare for the Los Angeles Olympic Games.
Dr. Philippa McGregor
Senior Performance Psychologist
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Dr. Philippa McGregor
Senior Performance Psychologist
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Dr. Philippa McGregor
Senior Performance Psychologist
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Dr. Philippa McGregor
Senior Performance Psychologist
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