Performance Psychology for Business Impact.

We help you to hold the tension of a combined focus on people and business results.

Connect

Performance Psychology for Business Impact.

We help you to hold the tension of a combined focus on people and business results.

Connect

Performance Psychology for Business Impact.

We help you to hold the tension of a combined focus on people and business results.

Connect

Realising
Performance

The world of work has changed beyond recognition and the rate of change shows no signs of slowing.

We believe that organisations genuinely want their people to grow and thrive. Yet leaders today face competing demands, shifting expectations and increasing pressure to support their people while delivering results.

We also believe that individuals want to perform well at work and that everyone can thrive with the right climate and connection to the team around them. Awareness (of self and others) and clarity (of strategy, roles and expectations) form the foundations for high-performing teams.

We know it is possible to hold the tension of a combined focus on people and business outcomes. More than that, we believe that this is what delivers the best results.

Our Twin Track approach develops both the people and the system they operate within, so individuals and organisations can realise their full performance potential.

Brave

Our clients are courageous enough to search for the greatest opportunities, even when that means doing things differently or facing what is hard.

Moves

They translate that bravery into action, co-creating practical steps that lead to real change and meaningful impact, and staying ready for what comes next.

What clients say about working with us

Lucy Woolrich
Head of Organisational Development
Equilibrium
"Brave Moves listened, challenged, and delivered. Their human, pragmatic approach brought our Operation Blueprint to life: clear role profiles, consistent manager expectations, and fairer performance conversations across our organisation. They handled sensitive topics with care, built trust quickly, and focused on what mattered most - delivering lasting, measurable impact."
Richard Goff
Chair
The People Director Partnership
"We loved having Cherrie along to speak to our HR network. What’s great about Cherrie as a speaker is that she wears her expertise lightly - it’s an expertise that’s both informed by academia and lived out on the pitch, so it’s a great mix of the latest thinking and current practice. With her natural warmth and generosity, Cherrie offered really excellent ideas, insights and thinking for our audience (who are from some of the biggest brands in the UK)."
Kuwar Bansil
Head of Performance Services
Sale Sharks
"The Brave Moves team really understand the foundations of high performance - Human connection. At Sale Sharks we had a brand new performance and coaching group, Kathryn and Lorraine skilfully helped us better understand ourselves as individuals and as a team. Their experience in facilitating thoughtful conversations across disciplines have had a lasting impact that supports us in achieving our goals and aspirations as a club."
Caroline Strachan
CEO
Festive Road
“Brave Moves are an invaluable partner for us in the people and performance space and we have worked with both Cherrie and Kathryn for several years. Their unique 'twin track' approach, alongside the mix of performance expertise and business experience, has driven impact at individual, team and company level. Smart, pragmatic and easy to work with, I wouldn't hesitate to recommend them.”
Kirsty Smith
Senior Business Partner
Professional Services Company
"Kathryn is a great coach, so human and empathetic while able to provide great challenge where required. Our work together allowed me to develop confidence and navigate through a new stage of my career with self-awareness and purpose. As a result of the coaching I am more able to be intentional about the impact I aim to create and to operate authentically as a leader."
Lucy Woolrich
Head of Organisational Development
Equilibrium
"Brave Moves listened, challenged, and delivered. Their human, pragmatic approach brought our Operation Blueprint to life: clear role profiles, consistent manager expectations, and fairer performance conversations across our organisation. They handled sensitive topics with care, built trust quickly, and focused on what mattered most - delivering lasting, measurable impact."
Richard Goff
Chair
The People Director Partnership
"We loved having Cherrie along to speak to our HR network. What’s great about Cherrie as a speaker is that she wears her expertise lightly - it’s an expertise that’s both informed by academia and lived out on the pitch, so it’s a great mix of the latest thinking and current practice. With her natural warmth and generosity, Cherrie offered really excellent ideas, insights and thinking for our audience (who are from some of the biggest brands in the UK)."
Kuwar Bansil
Head of Performance Services
Sale Sharks
"The Brave Moves team really understand the foundations of high performance - Human connection. At Sale Sharks we had a brand new performance and coaching group, Kathryn and Lorraine skilfully helped us better understand ourselves as individuals and as a team. Their experience in facilitating thoughtful conversations across disciplines have had a lasting impact that supports us in achieving our goals and aspirations as a club."
Caroline Strachan
CEO
Festive Road
“Brave Moves are an invaluable partner for us in the people and performance space and we have worked with both Cherrie and Kathryn for several years. Their unique 'twin track' approach, alongside the mix of performance expertise and business experience, has driven impact at individual, team and company level. Smart, pragmatic and easy to work with, I wouldn't hesitate to recommend them.”
Kirsty Smith
Senior Business Partner
Professional Services Company
"Kathryn is a great coach, so human and empathetic while able to provide great challenge where required. Our work together allowed me to develop confidence and navigate through a new stage of my career with self-awareness and purpose. As a result of the coaching I am more able to be intentional about the impact I aim to create and to operate authentically as a leader."
Lucy Woolrich
Head of Organisational Development
Equilibrium
"Brave Moves listened, challenged, and delivered. Their human, pragmatic approach brought our Operation Blueprint to life: clear role profiles, consistent manager expectations, and fairer performance conversations across our organisation. They handled sensitive topics with care, built trust quickly, and focused on what mattered most - delivering lasting, measurable impact."
Richard Goff
Chair
The People Director Partnership
"We loved having Cherrie along to speak to our HR network. What’s great about Cherrie as a speaker is that she wears her expertise lightly - it’s an expertise that’s both informed by academia and lived out on the pitch, so it’s a great mix of the latest thinking and current practice. With her natural warmth and generosity, Cherrie offered really excellent ideas, insights and thinking for our audience (who are from some of the biggest brands in the UK)."
Kuwar Bansil
Head of Performance Services
Sale Sharks
"The Brave Moves team really understand the foundations of high performance - Human connection. At Sale Sharks we had a brand new performance and coaching group, Kathryn and Lorraine skilfully helped us better understand ourselves as individuals and as a team. Their experience in facilitating thoughtful conversations across disciplines have had a lasting impact that supports us in achieving our goals and aspirations as a club."
Caroline Strachan
CEO
Festive Road
“Brave Moves are an invaluable partner for us in the people and performance space and we have worked with both Cherrie and Kathryn for several years. Their unique 'twin track' approach, alongside the mix of performance expertise and business experience, has driven impact at individual, team and company level. Smart, pragmatic and easy to work with, I wouldn't hesitate to recommend them.”
Kirsty Smith
Senior Business Partner
Professional Services Company
"Kathryn is a great coach, so human and empathetic while able to provide great challenge where required. Our work together allowed me to develop confidence and navigate through a new stage of my career with self-awareness and purpose. As a result of the coaching I am more able to be intentional about the impact I aim to create and to operate authentically as a leader."
Lucy Woolrich
Head of Organisational Development
Equilibrium
"Brave Moves listened, challenged, and delivered. Their human, pragmatic approach brought our Operation Blueprint to life: clear role profiles, consistent manager expectations, and fairer performance conversations across our organisation. They handled sensitive topics with care, built trust quickly, and focused on what mattered most - delivering lasting, measurable impact."
Richard Goff
Chair
The People Director Partnership
"We loved having Cherrie along to speak to our HR network. What’s great about Cherrie as a speaker is that she wears her expertise lightly - it’s an expertise that’s both informed by academia and lived out on the pitch, so it’s a great mix of the latest thinking and current practice. With her natural warmth and generosity, Cherrie offered really excellent ideas, insights and thinking for our audience (who are from some of the biggest brands in the UK)."
Kuwar Bansil
Head of Performance Services
Sale Sharks
"The Brave Moves team really understand the foundations of high performance - Human connection. At Sale Sharks we had a brand new performance and coaching group, Kathryn and Lorraine skilfully helped us better understand ourselves as individuals and as a team. Their experience in facilitating thoughtful conversations across disciplines have had a lasting impact that supports us in achieving our goals and aspirations as a club."
Caroline Strachan
CEO
Festive Road
“Brave Moves are an invaluable partner for us in the people and performance space and we have worked with both Cherrie and Kathryn for several years. Their unique 'twin track' approach, alongside the mix of performance expertise and business experience, has driven impact at individual, team and company level. Smart, pragmatic and easy to work with, I wouldn't hesitate to recommend them.”
Kirsty Smith
Senior Business Partner
Professional Services Company
"Kathryn is a great coach, so human and empathetic while able to provide great challenge where required. Our work together allowed me to develop confidence and navigate through a new stage of my career with self-awareness and purpose. As a result of the coaching I am more able to be intentional about the impact I aim to create and to operate authentically as a leader."

Lucy Woolrich
Head of Organisational Development
Equilibrium
"Brave Moves listened, challenged, and delivered. Their human, pragmatic approach brought our Operation Blueprint to life: clear role profiles, consistent manager expectations, and fairer performance conversations across our organisation. They handled sensitive topics with care, built trust quickly, and focused on what mattered most - delivering lasting, measurable impact."
Richard Goff
Chair
The People Director Partnership
"We loved having Cherrie along to speak to our HR network. What’s great about Cherrie as a speaker is that she wears her expertise lightly - it’s an expertise that’s both informed by academia and lived out on the pitch, so it’s a great mix of the latest thinking and current practice. With her natural warmth and generosity, Cherrie offered really excellent ideas, insights and thinking for our audience (who are from some of the biggest brands in the UK)."
Kuwar Bansil
Head of Performance Services
Sale Sharks
"The Brave Moves team really understand the foundations of high performance - Human connection. At Sale Sharks we had a brand new performance and coaching group, Kathryn and Lorraine skilfully helped us better understand ourselves as individuals and as a team. Their experience in facilitating thoughtful conversations across disciplines have had a lasting impact that supports us in achieving our goals and aspirations as a club."
Caroline Strachan
CEO
Festive Road
“Brave Moves are an invaluable partner for us in the people and performance space and we have worked with both Cherrie and Kathryn for several years. Their unique 'twin track' approach, alongside the mix of performance expertise and business experience, has driven impact at individual, team and company level. Smart, pragmatic and easy to work with, I wouldn't hesitate to recommend them.”
Kirsty Smith
Senior Business Partner
Professional Services Company
"Kathryn is a great coach, so human and empathetic while able to provide great challenge where required. Our work together allowed me to develop confidence and navigate through a new stage of my career with self-awareness and purpose. As a result of the coaching I am more able to be intentional about the impact I aim to create and to operate authentically as a leader."
Lucy Woolrich
Head of Organisational Development
Equilibrium
"Brave Moves listened, challenged, and delivered. Their human, pragmatic approach brought our Operation Blueprint to life: clear role profiles, consistent manager expectations, and fairer performance conversations across our organisation. They handled sensitive topics with care, built trust quickly, and focused on what mattered most - delivering lasting, measurable impact."
Richard Goff
Chair
The People Director Partnership
"We loved having Cherrie along to speak to our HR network. What’s great about Cherrie as a speaker is that she wears her expertise lightly - it’s an expertise that’s both informed by academia and lived out on the pitch, so it’s a great mix of the latest thinking and current practice. With her natural warmth and generosity, Cherrie offered really excellent ideas, insights and thinking for our audience (who are from some of the biggest brands in the UK)."
Kuwar Bansil
Head of Performance Services
Sale Sharks
"The Brave Moves team really understand the foundations of high performance - Human connection. At Sale Sharks we had a brand new performance and coaching group, Kathryn and Lorraine skilfully helped us better understand ourselves as individuals and as a team. Their experience in facilitating thoughtful conversations across disciplines have had a lasting impact that supports us in achieving our goals and aspirations as a club."
Caroline Strachan
CEO
Festive Road
“Brave Moves are an invaluable partner for us in the people and performance space and we have worked with both Cherrie and Kathryn for several years. Their unique 'twin track' approach, alongside the mix of performance expertise and business experience, has driven impact at individual, team and company level. Smart, pragmatic and easy to work with, I wouldn't hesitate to recommend them.”
Kirsty Smith
Senior Business Partner
Professional Services Company
"Kathryn is a great coach, so human and empathetic while able to provide great challenge where required. Our work together allowed me to develop confidence and navigate through a new stage of my career with self-awareness and purpose. As a result of the coaching I am more able to be intentional about the impact I aim to create and to operate authentically as a leader."
Lucy Woolrich
Head of Organisational Development
Equilibrium
"Brave Moves listened, challenged, and delivered. Their human, pragmatic approach brought our Operation Blueprint to life: clear role profiles, consistent manager expectations, and fairer performance conversations across our organisation. They handled sensitive topics with care, built trust quickly, and focused on what mattered most - delivering lasting, measurable impact."
Richard Goff
Chair
The People Director Partnership
"We loved having Cherrie along to speak to our HR network. What’s great about Cherrie as a speaker is that she wears her expertise lightly - it’s an expertise that’s both informed by academia and lived out on the pitch, so it’s a great mix of the latest thinking and current practice. With her natural warmth and generosity, Cherrie offered really excellent ideas, insights and thinking for our audience (who are from some of the biggest brands in the UK)."
Kuwar Bansil
Head of Performance Services
Sale Sharks
"The Brave Moves team really understand the foundations of high performance - Human connection. At Sale Sharks we had a brand new performance and coaching group, Kathryn and Lorraine skilfully helped us better understand ourselves as individuals and as a team. Their experience in facilitating thoughtful conversations across disciplines have had a lasting impact that supports us in achieving our goals and aspirations as a club."
Caroline Strachan
CEO
Festive Road
“Brave Moves are an invaluable partner for us in the people and performance space and we have worked with both Cherrie and Kathryn for several years. Their unique 'twin track' approach, alongside the mix of performance expertise and business experience, has driven impact at individual, team and company level. Smart, pragmatic and easy to work with, I wouldn't hesitate to recommend them.”
Kirsty Smith
Senior Business Partner
Professional Services Company
"Kathryn is a great coach, so human and empathetic while able to provide great challenge where required. Our work together allowed me to develop confidence and navigate through a new stage of my career with self-awareness and purpose. As a result of the coaching I am more able to be intentional about the impact I aim to create and to operate authentically as a leader."
Lucy Woolrich
Head of Organisational Development
Equilibrium
"Brave Moves listened, challenged, and delivered. Their human, pragmatic approach brought our Operation Blueprint to life: clear role profiles, consistent manager expectations, and fairer performance conversations across our organisation. They handled sensitive topics with care, built trust quickly, and focused on what mattered most - delivering lasting, measurable impact."
Richard Goff
Chair
The People Director Partnership
"We loved having Cherrie along to speak to our HR network. What’s great about Cherrie as a speaker is that she wears her expertise lightly - it’s an expertise that’s both informed by academia and lived out on the pitch, so it’s a great mix of the latest thinking and current practice. With her natural warmth and generosity, Cherrie offered really excellent ideas, insights and thinking for our audience (who are from some of the biggest brands in the UK)."
Kuwar Bansil
Head of Performance Services
Sale Sharks
"The Brave Moves team really understand the foundations of high performance - Human connection. At Sale Sharks we had a brand new performance and coaching group, Kathryn and Lorraine skilfully helped us better understand ourselves as individuals and as a team. Their experience in facilitating thoughtful conversations across disciplines have had a lasting impact that supports us in achieving our goals and aspirations as a club."
Caroline Strachan
CEO
Festive Road
“Brave Moves are an invaluable partner for us in the people and performance space and we have worked with both Cherrie and Kathryn for several years. Their unique 'twin track' approach, alongside the mix of performance expertise and business experience, has driven impact at individual, team and company level. Smart, pragmatic and easy to work with, I wouldn't hesitate to recommend them.”
Kirsty Smith
Senior Business Partner
Professional Services Company
"Kathryn is a great coach, so human and empathetic while able to provide great challenge where required. Our work together allowed me to develop confidence and navigate through a new stage of my career with self-awareness and purpose. As a result of the coaching I am more able to be intentional about the impact I aim to create and to operate authentically as a leader."

Lucy Woolrich
Head of Organisational Development
Equilibrium
"Brave Moves listened, challenged, and delivered. Their human, pragmatic approach brought our Operation Blueprint to life: clear role profiles, consistent manager expectations, and fairer performance conversations across our organisation. They handled sensitive topics with care, built trust quickly, and focused on what mattered most - delivering lasting, measurable impact."
Richard Goff
Chair
The People Director Partnership
"We loved having Cherrie along to speak to our HR network. What’s great about Cherrie as a speaker is that she wears her expertise lightly - it’s an expertise that’s both informed by academia and lived out on the pitch, so it’s a great mix of the latest thinking and current practice. With her natural warmth and generosity, Cherrie offered really excellent ideas, insights and thinking for our audience (who are from some of the biggest brands in the UK)."
Kuwar Bansil
Head of Performance Services
Sale Sharks
"The Brave Moves team really understand the foundations of high performance - Human connection. At Sale Sharks we had a brand new performance and coaching group, Kathryn and Lorraine skilfully helped us better understand ourselves as individuals and as a team. Their experience in facilitating thoughtful conversations across disciplines have had a lasting impact that supports us in achieving our goals and aspirations as a club."
Caroline Strachan
CEO
Festive Road
“Brave Moves are an invaluable partner for us in the people and performance space and we have worked with both Cherrie and Kathryn for several years. Their unique 'twin track' approach, alongside the mix of performance expertise and business experience, has driven impact at individual, team and company level. Smart, pragmatic and easy to work with, I wouldn't hesitate to recommend them.”
Kirsty Smith
Senior Business Partner
Professional Services Company
"Kathryn is a great coach, so human and empathetic while able to provide great challenge where required. Our work together allowed me to develop confidence and navigate through a new stage of my career with self-awareness and purpose. As a result of the coaching I am more able to be intentional about the impact I aim to create and to operate authentically as a leader."
Lucy Woolrich
Head of Organisational Development
Equilibrium
"Brave Moves listened, challenged, and delivered. Their human, pragmatic approach brought our Operation Blueprint to life: clear role profiles, consistent manager expectations, and fairer performance conversations across our organisation. They handled sensitive topics with care, built trust quickly, and focused on what mattered most - delivering lasting, measurable impact."
Richard Goff
Chair
The People Director Partnership
"We loved having Cherrie along to speak to our HR network. What’s great about Cherrie as a speaker is that she wears her expertise lightly - it’s an expertise that’s both informed by academia and lived out on the pitch, so it’s a great mix of the latest thinking and current practice. With her natural warmth and generosity, Cherrie offered really excellent ideas, insights and thinking for our audience (who are from some of the biggest brands in the UK)."
Kuwar Bansil
Head of Performance Services
Sale Sharks
"The Brave Moves team really understand the foundations of high performance - Human connection. At Sale Sharks we had a brand new performance and coaching group, Kathryn and Lorraine skilfully helped us better understand ourselves as individuals and as a team. Their experience in facilitating thoughtful conversations across disciplines have had a lasting impact that supports us in achieving our goals and aspirations as a club."
Caroline Strachan
CEO
Festive Road
“Brave Moves are an invaluable partner for us in the people and performance space and we have worked with both Cherrie and Kathryn for several years. Their unique 'twin track' approach, alongside the mix of performance expertise and business experience, has driven impact at individual, team and company level. Smart, pragmatic and easy to work with, I wouldn't hesitate to recommend them.”
Kirsty Smith
Senior Business Partner
Professional Services Company
"Kathryn is a great coach, so human and empathetic while able to provide great challenge where required. Our work together allowed me to develop confidence and navigate through a new stage of my career with self-awareness and purpose. As a result of the coaching I am more able to be intentional about the impact I aim to create and to operate authentically as a leader."
Lucy Woolrich
Head of Organisational Development
Equilibrium
"Brave Moves listened, challenged, and delivered. Their human, pragmatic approach brought our Operation Blueprint to life: clear role profiles, consistent manager expectations, and fairer performance conversations across our organisation. They handled sensitive topics with care, built trust quickly, and focused on what mattered most - delivering lasting, measurable impact."
Richard Goff
Chair
The People Director Partnership
"We loved having Cherrie along to speak to our HR network. What’s great about Cherrie as a speaker is that she wears her expertise lightly - it’s an expertise that’s both informed by academia and lived out on the pitch, so it’s a great mix of the latest thinking and current practice. With her natural warmth and generosity, Cherrie offered really excellent ideas, insights and thinking for our audience (who are from some of the biggest brands in the UK)."
Kuwar Bansil
Head of Performance Services
Sale Sharks
"The Brave Moves team really understand the foundations of high performance - Human connection. At Sale Sharks we had a brand new performance and coaching group, Kathryn and Lorraine skilfully helped us better understand ourselves as individuals and as a team. Their experience in facilitating thoughtful conversations across disciplines have had a lasting impact that supports us in achieving our goals and aspirations as a club."
Caroline Strachan
CEO
Festive Road
“Brave Moves are an invaluable partner for us in the people and performance space and we have worked with both Cherrie and Kathryn for several years. Their unique 'twin track' approach, alongside the mix of performance expertise and business experience, has driven impact at individual, team and company level. Smart, pragmatic and easy to work with, I wouldn't hesitate to recommend them.”
Kirsty Smith
Senior Business Partner
Professional Services Company
"Kathryn is a great coach, so human and empathetic while able to provide great challenge where required. Our work together allowed me to develop confidence and navigate through a new stage of my career with self-awareness and purpose. As a result of the coaching I am more able to be intentional about the impact I aim to create and to operate authentically as a leader."
Lucy Woolrich
Head of Organisational Development
Equilibrium
"Brave Moves listened, challenged, and delivered. Their human, pragmatic approach brought our Operation Blueprint to life: clear role profiles, consistent manager expectations, and fairer performance conversations across our organisation. They handled sensitive topics with care, built trust quickly, and focused on what mattered most - delivering lasting, measurable impact."
Richard Goff
Chair
The People Director Partnership
"We loved having Cherrie along to speak to our HR network. What’s great about Cherrie as a speaker is that she wears her expertise lightly - it’s an expertise that’s both informed by academia and lived out on the pitch, so it’s a great mix of the latest thinking and current practice. With her natural warmth and generosity, Cherrie offered really excellent ideas, insights and thinking for our audience (who are from some of the biggest brands in the UK)."
Kuwar Bansil
Head of Performance Services
Sale Sharks
"The Brave Moves team really understand the foundations of high performance - Human connection. At Sale Sharks we had a brand new performance and coaching group, Kathryn and Lorraine skilfully helped us better understand ourselves as individuals and as a team. Their experience in facilitating thoughtful conversations across disciplines have had a lasting impact that supports us in achieving our goals and aspirations as a club."
Caroline Strachan
CEO
Festive Road
“Brave Moves are an invaluable partner for us in the people and performance space and we have worked with both Cherrie and Kathryn for several years. Their unique 'twin track' approach, alongside the mix of performance expertise and business experience, has driven impact at individual, team and company level. Smart, pragmatic and easy to work with, I wouldn't hesitate to recommend them.”
Kirsty Smith
Senior Business Partner
Professional Services Company
"Kathryn is a great coach, so human and empathetic while able to provide great challenge where required. Our work together allowed me to develop confidence and navigate through a new stage of my career with self-awareness and purpose. As a result of the coaching I am more able to be intentional about the impact I aim to create and to operate authentically as a leader."

Lucy Woolrich
Head of Organisational Development
Equilibrium
"Brave Moves listened, challenged, and delivered. Their human, pragmatic approach brought our Operation Blueprint to life: clear role profiles, consistent manager expectations, and fairer performance conversations across our organisation. They handled sensitive topics with care, built trust quickly, and focused on what mattered most - delivering lasting, measurable impact."
Richard Goff
Chair
The People Director Partnership
"We loved having Cherrie along to speak to our HR network. What’s great about Cherrie as a speaker is that she wears her expertise lightly - it’s an expertise that’s both informed by academia and lived out on the pitch, so it’s a great mix of the latest thinking and current practice. With her natural warmth and generosity, Cherrie offered really excellent ideas, insights and thinking for our audience (who are from some of the biggest brands in the UK)."
Kuwar Bansil
Head of Performance Services
Sale Sharks
"The Brave Moves team really understand the foundations of high performance - Human connection. At Sale Sharks we had a brand new performance and coaching group, Kathryn and Lorraine skilfully helped us better understand ourselves as individuals and as a team. Their experience in facilitating thoughtful conversations across disciplines have had a lasting impact that supports us in achieving our goals and aspirations as a club."
Caroline Strachan
CEO
Festive Road
“Brave Moves are an invaluable partner for us in the people and performance space and we have worked with both Cherrie and Kathryn for several years. Their unique 'twin track' approach, alongside the mix of performance expertise and business experience, has driven impact at individual, team and company level. Smart, pragmatic and easy to work with, I wouldn't hesitate to recommend them.”
Kirsty Smith
Senior Business Partner
Professional Services Company
"Kathryn is a great coach, so human and empathetic while able to provide great challenge where required. Our work together allowed me to develop confidence and navigate through a new stage of my career with self-awareness and purpose. As a result of the coaching I am more able to be intentional about the impact I aim to create and to operate authentically as a leader."
Lucy Woolrich
Head of Organisational Development
Equilibrium
"Brave Moves listened, challenged, and delivered. Their human, pragmatic approach brought our Operation Blueprint to life: clear role profiles, consistent manager expectations, and fairer performance conversations across our organisation. They handled sensitive topics with care, built trust quickly, and focused on what mattered most - delivering lasting, measurable impact."
Richard Goff
Chair
The People Director Partnership
"We loved having Cherrie along to speak to our HR network. What’s great about Cherrie as a speaker is that she wears her expertise lightly - it’s an expertise that’s both informed by academia and lived out on the pitch, so it’s a great mix of the latest thinking and current practice. With her natural warmth and generosity, Cherrie offered really excellent ideas, insights and thinking for our audience (who are from some of the biggest brands in the UK)."
Kuwar Bansil
Head of Performance Services
Sale Sharks
"The Brave Moves team really understand the foundations of high performance - Human connection. At Sale Sharks we had a brand new performance and coaching group, Kathryn and Lorraine skilfully helped us better understand ourselves as individuals and as a team. Their experience in facilitating thoughtful conversations across disciplines have had a lasting impact that supports us in achieving our goals and aspirations as a club."
Caroline Strachan
CEO
Festive Road
“Brave Moves are an invaluable partner for us in the people and performance space and we have worked with both Cherrie and Kathryn for several years. Their unique 'twin track' approach, alongside the mix of performance expertise and business experience, has driven impact at individual, team and company level. Smart, pragmatic and easy to work with, I wouldn't hesitate to recommend them.”
Kirsty Smith
Senior Business Partner
Professional Services Company
"Kathryn is a great coach, so human and empathetic while able to provide great challenge where required. Our work together allowed me to develop confidence and navigate through a new stage of my career with self-awareness and purpose. As a result of the coaching I am more able to be intentional about the impact I aim to create and to operate authentically as a leader."
Lucy Woolrich
Head of Organisational Development
Equilibrium
"Brave Moves listened, challenged, and delivered. Their human, pragmatic approach brought our Operation Blueprint to life: clear role profiles, consistent manager expectations, and fairer performance conversations across our organisation. They handled sensitive topics with care, built trust quickly, and focused on what mattered most - delivering lasting, measurable impact."
Richard Goff
Chair
The People Director Partnership
"We loved having Cherrie along to speak to our HR network. What’s great about Cherrie as a speaker is that she wears her expertise lightly - it’s an expertise that’s both informed by academia and lived out on the pitch, so it’s a great mix of the latest thinking and current practice. With her natural warmth and generosity, Cherrie offered really excellent ideas, insights and thinking for our audience (who are from some of the biggest brands in the UK)."
Kuwar Bansil
Head of Performance Services
Sale Sharks
"The Brave Moves team really understand the foundations of high performance - Human connection. At Sale Sharks we had a brand new performance and coaching group, Kathryn and Lorraine skilfully helped us better understand ourselves as individuals and as a team. Their experience in facilitating thoughtful conversations across disciplines have had a lasting impact that supports us in achieving our goals and aspirations as a club."
Caroline Strachan
CEO
Festive Road
“Brave Moves are an invaluable partner for us in the people and performance space and we have worked with both Cherrie and Kathryn for several years. Their unique 'twin track' approach, alongside the mix of performance expertise and business experience, has driven impact at individual, team and company level. Smart, pragmatic and easy to work with, I wouldn't hesitate to recommend them.”
Kirsty Smith
Senior Business Partner
Professional Services Company
"Kathryn is a great coach, so human and empathetic while able to provide great challenge where required. Our work together allowed me to develop confidence and navigate through a new stage of my career with self-awareness and purpose. As a result of the coaching I am more able to be intentional about the impact I aim to create and to operate authentically as a leader."
Lucy Woolrich
Head of Organisational Development
Equilibrium
"Brave Moves listened, challenged, and delivered. Their human, pragmatic approach brought our Operation Blueprint to life: clear role profiles, consistent manager expectations, and fairer performance conversations across our organisation. They handled sensitive topics with care, built trust quickly, and focused on what mattered most - delivering lasting, measurable impact."
Richard Goff
Chair
The People Director Partnership
"We loved having Cherrie along to speak to our HR network. What’s great about Cherrie as a speaker is that she wears her expertise lightly - it’s an expertise that’s both informed by academia and lived out on the pitch, so it’s a great mix of the latest thinking and current practice. With her natural warmth and generosity, Cherrie offered really excellent ideas, insights and thinking for our audience (who are from some of the biggest brands in the UK)."
Kuwar Bansil
Head of Performance Services
Sale Sharks
"The Brave Moves team really understand the foundations of high performance - Human connection. At Sale Sharks we had a brand new performance and coaching group, Kathryn and Lorraine skilfully helped us better understand ourselves as individuals and as a team. Their experience in facilitating thoughtful conversations across disciplines have had a lasting impact that supports us in achieving our goals and aspirations as a club."
Caroline Strachan
CEO
Festive Road
“Brave Moves are an invaluable partner for us in the people and performance space and we have worked with both Cherrie and Kathryn for several years. Their unique 'twin track' approach, alongside the mix of performance expertise and business experience, has driven impact at individual, team and company level. Smart, pragmatic and easy to work with, I wouldn't hesitate to recommend them.”
Kirsty Smith
Senior Business Partner
Professional Services Company
"Kathryn is a great coach, so human and empathetic while able to provide great challenge where required. Our work together allowed me to develop confidence and navigate through a new stage of my career with self-awareness and purpose. As a result of the coaching I am more able to be intentional about the impact I aim to create and to operate authentically as a leader."

Lucy Woolrich
Head of Organisational Development
Equilibrium
"Brave Moves listened, challenged, and delivered. Their human, pragmatic approach brought our Operation Blueprint to life: clear role profiles, consistent manager expectations, and fairer performance conversations across our organisation. They handled sensitive topics with care, built trust quickly, and focused on what mattered most - delivering lasting, measurable impact."
Richard Goff
Chair
The People Director Partnership
"We loved having Cherrie along to speak to our HR network. What’s great about Cherrie as a speaker is that she wears her expertise lightly - it’s an expertise that’s both informed by academia and lived out on the pitch, so it’s a great mix of the latest thinking and current practice. With her natural warmth and generosity, Cherrie offered really excellent ideas, insights and thinking for our audience (who are from some of the biggest brands in the UK)."
Kuwar Bansil
Head of Performance Services
Sale Sharks
"The Brave Moves team really understand the foundations of high performance - Human connection. At Sale Sharks we had a brand new performance and coaching group, Kathryn and Lorraine skilfully helped us better understand ourselves as individuals and as a team. Their experience in facilitating thoughtful conversations across disciplines have had a lasting impact that supports us in achieving our goals and aspirations as a club."
Caroline Strachan
CEO
Festive Road
“Brave Moves are an invaluable partner for us in the people and performance space and we have worked with both Cherrie and Kathryn for several years. Their unique 'twin track' approach, alongside the mix of performance expertise and business experience, has driven impact at individual, team and company level. Smart, pragmatic and easy to work with, I wouldn't hesitate to recommend them.”
Kirsty Smith
Senior Business Partner
Professional Services Company
"Kathryn is a great coach, so human and empathetic while able to provide great challenge where required. Our work together allowed me to develop confidence and navigate through a new stage of my career with self-awareness and purpose. As a result of the coaching I am more able to be intentional about the impact I aim to create and to operate authentically as a leader."
Lucy Woolrich
Head of Organisational Development
Equilibrium
"Brave Moves listened, challenged, and delivered. Their human, pragmatic approach brought our Operation Blueprint to life: clear role profiles, consistent manager expectations, and fairer performance conversations across our organisation. They handled sensitive topics with care, built trust quickly, and focused on what mattered most - delivering lasting, measurable impact."
Richard Goff
Chair
The People Director Partnership
"We loved having Cherrie along to speak to our HR network. What’s great about Cherrie as a speaker is that she wears her expertise lightly - it’s an expertise that’s both informed by academia and lived out on the pitch, so it’s a great mix of the latest thinking and current practice. With her natural warmth and generosity, Cherrie offered really excellent ideas, insights and thinking for our audience (who are from some of the biggest brands in the UK)."
Kuwar Bansil
Head of Performance Services
Sale Sharks
"The Brave Moves team really understand the foundations of high performance - Human connection. At Sale Sharks we had a brand new performance and coaching group, Kathryn and Lorraine skilfully helped us better understand ourselves as individuals and as a team. Their experience in facilitating thoughtful conversations across disciplines have had a lasting impact that supports us in achieving our goals and aspirations as a club."
Caroline Strachan
CEO
Festive Road
“Brave Moves are an invaluable partner for us in the people and performance space and we have worked with both Cherrie and Kathryn for several years. Their unique 'twin track' approach, alongside the mix of performance expertise and business experience, has driven impact at individual, team and company level. Smart, pragmatic and easy to work with, I wouldn't hesitate to recommend them.”
Kirsty Smith
Senior Business Partner
Professional Services Company
"Kathryn is a great coach, so human and empathetic while able to provide great challenge where required. Our work together allowed me to develop confidence and navigate through a new stage of my career with self-awareness and purpose. As a result of the coaching I am more able to be intentional about the impact I aim to create and to operate authentically as a leader."
Lucy Woolrich
Head of Organisational Development
Equilibrium
"Brave Moves listened, challenged, and delivered. Their human, pragmatic approach brought our Operation Blueprint to life: clear role profiles, consistent manager expectations, and fairer performance conversations across our organisation. They handled sensitive topics with care, built trust quickly, and focused on what mattered most - delivering lasting, measurable impact."
Richard Goff
Chair
The People Director Partnership
"We loved having Cherrie along to speak to our HR network. What’s great about Cherrie as a speaker is that she wears her expertise lightly - it’s an expertise that’s both informed by academia and lived out on the pitch, so it’s a great mix of the latest thinking and current practice. With her natural warmth and generosity, Cherrie offered really excellent ideas, insights and thinking for our audience (who are from some of the biggest brands in the UK)."
Kuwar Bansil
Head of Performance Services
Sale Sharks
"The Brave Moves team really understand the foundations of high performance - Human connection. At Sale Sharks we had a brand new performance and coaching group, Kathryn and Lorraine skilfully helped us better understand ourselves as individuals and as a team. Their experience in facilitating thoughtful conversations across disciplines have had a lasting impact that supports us in achieving our goals and aspirations as a club."
Caroline Strachan
CEO
Festive Road
“Brave Moves are an invaluable partner for us in the people and performance space and we have worked with both Cherrie and Kathryn for several years. Their unique 'twin track' approach, alongside the mix of performance expertise and business experience, has driven impact at individual, team and company level. Smart, pragmatic and easy to work with, I wouldn't hesitate to recommend them.”
Kirsty Smith
Senior Business Partner
Professional Services Company
"Kathryn is a great coach, so human and empathetic while able to provide great challenge where required. Our work together allowed me to develop confidence and navigate through a new stage of my career with self-awareness and purpose. As a result of the coaching I am more able to be intentional about the impact I aim to create and to operate authentically as a leader."
Lucy Woolrich
Head of Organisational Development
Equilibrium
"Brave Moves listened, challenged, and delivered. Their human, pragmatic approach brought our Operation Blueprint to life: clear role profiles, consistent manager expectations, and fairer performance conversations across our organisation. They handled sensitive topics with care, built trust quickly, and focused on what mattered most - delivering lasting, measurable impact."
Richard Goff
Chair
The People Director Partnership
"We loved having Cherrie along to speak to our HR network. What’s great about Cherrie as a speaker is that she wears her expertise lightly - it’s an expertise that’s both informed by academia and lived out on the pitch, so it’s a great mix of the latest thinking and current practice. With her natural warmth and generosity, Cherrie offered really excellent ideas, insights and thinking for our audience (who are from some of the biggest brands in the UK)."
Kuwar Bansil
Head of Performance Services
Sale Sharks
"The Brave Moves team really understand the foundations of high performance - Human connection. At Sale Sharks we had a brand new performance and coaching group, Kathryn and Lorraine skilfully helped us better understand ourselves as individuals and as a team. Their experience in facilitating thoughtful conversations across disciplines have had a lasting impact that supports us in achieving our goals and aspirations as a club."
Caroline Strachan
CEO
Festive Road
“Brave Moves are an invaluable partner for us in the people and performance space and we have worked with both Cherrie and Kathryn for several years. Their unique 'twin track' approach, alongside the mix of performance expertise and business experience, has driven impact at individual, team and company level. Smart, pragmatic and easy to work with, I wouldn't hesitate to recommend them.”
Kirsty Smith
Senior Business Partner
Professional Services Company
"Kathryn is a great coach, so human and empathetic while able to provide great challenge where required. Our work together allowed me to develop confidence and navigate through a new stage of my career with self-awareness and purpose. As a result of the coaching I am more able to be intentional about the impact I aim to create and to operate authentically as a leader."